The Internet has revolutionized our lives covering every field, be it personal or professional. Businesses are more successful than ever with continuously increasing advancements in this technology. Gone are the days when you had to use print and electronic media to market and advertise your brands and products. The ad spend on traditional channels broke the bank 7 days till Sunday!

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It is an undeniable fact that today Social Media marketing has taken over more than 90% of businesses irrespective of their infrastructure, nature of business and the number of employees. Social Media is now considered as the most efficient way to become viral and engage millions of people from one single platform. In this blogpost we are providing you with some important facts and happenings of Social Media in 2013.

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Android Apps. Android Games. Android Devices. Android Play. Android Developers. Android Business Apps. The list goes on. And on, and on, and on. The Android marketplace is unreal – in a “no-way-get-outta-here” kind of way. For instance, we just think of an app for digital marketing, and it’s already there. Here’s an idea of just how far we’ve come, and yet, how small our share is in the bigger picture. You’re going to love it.

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Want to know why Android is the rockstar OS of Mobile and Tablet devices? This content piece relies on current trends to identify the Top 8 Reasons why Android has become the leading operating system for Mobile and other hand-held devices around the world. It also points to future forecasts where Android devices are seen crossing the 1 Billion mark!

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The Google Android OS shows no sign of slowing down. With constant pitch battles against Apple’s iOS, the show has already ended – with the iOS trailing behind significantly. Popular culture has accepted the one catalyst it was in search of. The Android OS from Google has successfully enabled multi-channel brand distribution and marketing, where almost every brand seems to have some kind of app in the Android Marketplace (Google Play).

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Mobile first strategy keeps Smartphone and tablets above the large screens. Its entire focus is on the fact that if you are able to make your presence prominently in the hands of the user. Thus in the mobile first strategy you keep in mind all the all the Smartphone platforms right from your design and development. Your Smartphone apps, their interface, user friendliness all comes in this strategy.

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